Summary.

We have been working with Haggerston School to promote its Sixth Form to current pupils and to attract interest from neighbouring schools and other post 16 providers. When promoting a school’s Sixth Form it is important to create a distinctive presence. We encourage our clients to develop an identity that connects with the main school brand while still standing confidently on its own. Since students have many options for where to continue their studies, you are competing with local colleges that often present a more grown up atmosphere. Giving the Sixth Form its own identity and applying it consistently across all platforms helps students recognise the difference between the school and the Sixth Form. It also helps you stand out in a crowded environment where strong enrolment is essential. The brand developed for Haggerston reflects the school’s vision and values, while introducing a more mature tone.