Start by clearly defining the objectives of the rebranding effort. Identify the desired outcomes, such as improved perception, increased student enrollment, or enhanced community engagement. These objectives will guide the entire rebranding process. Consider whether you need a full rebrand or do you just need a reposition.

Conduct thorough research and analysis to understand the current brand perception of the MAT, its strengths, weaknesses, opportunities, and threats. This research will inform the development of the rebranding strategy.

Involve key stakeholders throughout the rebranding process. Engage parents, students, staff, trustees, and the local community to gather their input, feedback, and ideas. This engagement fosters a sense of ownership and ensures that the rebrand reflects the collective values and aspirations of the MAT.

Develop a visually appealing and cohesive brand identity that reflects the MAT’s values and resonates with its target audience. This includes designing a new logo, and choosing a colour palette, typography, and visual elements that convey the desired brand personality. Ensure consistency across all communication channels and materials. 

Create brand guidelines that outline how the MAT’s brand should be used and represented. These guidelines should cover logo usage, colour specifications, typography, imagery, and tone of voice. Distribute these guidelines to all academies and stakeholders to maintain consistency. We include brand guidelines in every branding project!

Execute the rebranding process across all touchpoints, including signage, stationery, website, social media, and marketing materials. Ensure a seamless transition from the old brand to the new one. Update all digital platforms, offline materials, and physical spaces accordingly. 

A successful rebrand is an ongoing effort. Continuously reinforce and sustain the new brand by integrating it into all aspects of the MAT’s operations. Regularly communicate the brand values, celebrate successes, and engage stakeholders to maintain a strong brand presence. We offer various plans to help you sustain and grow your trust’s brand.